Jacques Marneweck's Blog

Last night, while watching Carte Blanche, they did an insert on Laugh It Off, whom used to have offices in one of the buildings where I previously worked, who were talking about being brand atheists.

The also showed the First National Bank "How may weed help you" t-shirt, which parodied FNB, whom saw the fun in it and purchased 500 t-shirts for their staff, with a dagga leaf replacing the normal tree in their logo.

Brands always talk about something called "goodwill" and that someone is harming their goodwill, but from my understanding goodwill is a make believe entity, if some lawyer can post a comment on this, I'll appreciate it.

If there is something called "goodwill" isn't SAB doing damage to their own "goodwill"?

Reading the following on a forum:

i have to say, i've lost alot of respect for SAB from their response to that. after all, research has shown that once people choose a firm favourite, not much will make them change their mind. plus, they haven't had a significant drop in profits due to the feared "decrease in sales", so they can't claim it's affecting them financially either.

the only thing that could be a problem is trademark and intellectual property - but then again, the black labour white guilt is satire, which last i heard, is ok - otherwise Hellkom would be belly up by now.
No, the only thing SAB has done is show themselves to be overly sensitive - me thinks the company doth protest too much.

Transcript of the insert last night on Carte Blance